FUSION NEWS AND ARTICLES OF INTEREST

New Product - Mens Comp3 Light T-shirt

Mon, 09 Jan 2012 15:07:00 GMT

FUSION COMP3 T-SHIRT

The new COMP3 T-SHIRT is made from our unique Compressor3 technical Fabric. It is a 2-sided nylon fabric that comprises of an 'open-knitted' inside to drag moisture from the skin and then transfer to the fine knitted outer, where the molecules cover a wider area on the surface of the garment for increased evaporation. The T-shirt can be used on its own for running or gym. It is also ideal as part of layered system for running in autumn, spring and summer days.

Find it in the online shop here !

Triathletes World Magazine ranks Fusion Multisport Suit as “Triathletes Best Buy”

Wed, 09 Jun 2010 13:45:00 GMT

In the July Edition of the Triathletes World Magazine 14 of the worlds leading Tri Suits were put to the test. The Fusion Multisport Suit came out on top with a near perfect score of 49/50. Beating the nearest rivals by a fair margin. For fit, performance, fabric and value the reviewer ranked the suit “10 out of 10.”

To download the full PDF review click here .

For more information on the Fusion Multisport Suit please click here.

Ritchie Nicholls crowned 2010 GE Strathclyde ITU Triathlon European Cup Champion

Wed, 09 Jun 2010 13:40:00 GMT

Corley Cycles-Body Limits Triathlon Trade Team member Ritchie Nicholls was crowned the 2010 GE Strathclyde Park ITU Triathlon European Cup Champion with a time of 01.50.34.

Ritchie Nicholls came out of the swim trailing behind the first pack and continued to chase the leaders throughout the bike. It was the run where he really pushed for the podium position. Nicholls was delighted with his achievement: “I’m really happy about it, I’m not normally a good swimmer but made up for it in the run, I slowed a little near to the end but I managed to hold onto the lead. It’s great to get the experience on this course, I’ve raced here a few times and never raced well so it’s good to put that right today.”

Other Fusion sponsored athlete Adam Bowden came home in 01:51:34 and took fifth position, “I had a great start in the water but my transition onto the bike wasn’t great. I kept at it but the real difference came in the run and where I really got stuck in.”

The event, which is the first of the five race British Triathlon Super Series, also held ITU Triathlon European Cup status.

Fusion Multisport Suits appear on Two Major Triathlon Publications Front Covers

Wed, 09 Jun 2010 13:43:00 GMT

So far in 2010 the Fusion Multisport Suit has featured on the front cover of both Triathletes World and Triathlon 220.

For more information on the Fusion Multisport Suit please click here.

Scott Neyedli to race in Fusion Clothing in 2010 and 2011

Wed, 21 Apr 2010 01:16:00 GMT

Fusion is proud to announce a partnership with Pro Ironman Triathlete Scott Neyedli. Scott will be sponsored by Fusion sportswear for the 2010 and 2011 seasons.

Neyedli has already qualified for this years 2010 Ironman World Champs in Kona, Hawaii following his 2nd place podium finish at Ironman Western Australia in December last year. A previous winner of Ironman UK, Scott’s new sponsorship deal will see him line up in a number of quality races in 2010 including: Ironman Australia, Tri Grand Prix UK and Challenge Roth before the Ironman World Championships in Kona later this year.

A statement released by Fusion Sports UK says “We are delighted to be partnering with Scott Neyedli who has a proven track record at Ironman distance and is an ideal British based athlete to front up the brand at an extremely exciting stage of our growth in the UK.”
Scott added “I am very much looking forward to a great season of racing and to partner with the guy's at Multisport (inc. Fusion) is the icing on the cake. In triathlon the technology we use matters, it allows athletes to compete at the highest level. It’s vitally important for me to partner with a brand that wants to exceed all expectations and having Fusion in my camp will help me achieve this.”

For more information on Scott see: http://www.scottneyedli.com/

Andy Potts wears Fusion Cycling and Training Wear

Tue, 20 Apr 2010 12:13:00 GMT

World Class Ironman Triathlete Andy Potts wears Fusion Cycling and Training wear. The Photo shown below shows Andy taking a break from his perpetration for Kona in 2009 wearing the Fusion Power Pro Bib Short and Fusion PRF Pro Cycling Jersey.

Rachel Joyce Joins Abu Dhabi Triathlon Team

Mon, 19 Apr 2010 23:39:00 GMT

One of the first athletes to join the Fusion camp when we launched in the UK in 2009 was Rachel Joyce. In 2009 Rachel went on to complete what can only be described as an extraordinary year with podium finishes at IM South Africa and Lanzarote before finishing with an exceptional 6th place finish in Kona at the Ironman World Championships.

For the 2010 season Rachel will now race for the Abu Dhabi Triathlon Team and as such will no longer be able to wear Fusion apparel. We wish Rachel all the best for this season and beyond and thank her being part of the early development of the Fusion UK Project.

Jodie Swallow to Race in Fusion Clothing

Mon, 19 Apr 2010 23:38:00 GMT

Fusion is delighted to announce that ITU Long Distance World Champion Jodie Swallow will wear Fusion race clothing for the 2010 season. Jodie is the current ITU long distance world champion and currently balancing her training to allow her to switch between ITU (Olympic Distance) and Middle Distance racing as she seeks to hit her combined goals of London 2012 and World Championship status over the IM 70.3 distance.

Fusion announces its support for the Corley Cycles-Body Limits Trade Team

Mon, 19 Apr 2010 13:02:00 GMT

Fusion is to support the Corley Cycles-Body Limits Trade Team in2010. The Trade Team is a concept that seeks to join some of the leading brands in the multi-sport industry for the purposes of athlete development, product innovation and brand awareness. Corley Cycles (one of the UK's leading specialist bike and triathlon stores) and Body Limits (Sports Injury Clinic & Gymnasium) have partnered with the brands that form part of the Multisport Distribution Group (Blue, Fusion, ekoi, Nineteen and Velomotion) to support a team of athletes as they seek to progress from national and international standard to world-class performance.

The ethos of the Corley Cycles-Body Limits Trade Team is create a “test team” concept where high performance triathletes receive access to world class technology and equipment allowing the brands associated in the project to test new products and enhancements in a live environment.

The 2010 trade team consists of 4 members, Joel Jameson (2009 Vitruvian winner), Eimear Mullan (2010 British Duathlon Champion and elite Triathlete), Richie Nicholls (ITU Triathlete on British Triathlon’s World Performance Scheme) and Georgie Rutherford (70.3 Age Group World Champion).

Click here to download PDF for more information on the Corley Cycles-Body Limits Trade Team

Eimear Mullan finishes third at the National Elite Duathlon Championships

Mon, 19 Apr 2010 03:33:00 GMT

Eimear Mullan (Corley Cycles-Body Limits Trade Team member)has continued her strong start to the 2010 season with a excellent performance to finish third at the National Elite Duathlon Championships at Loughborough.

2010 has started well for Eimear, she has already shown great form by winning the TCR 10K and was even more impressive in holding off multiple World Age Group Champion Emma Dews to take the British Duathlon title (Clumber Classic) at the beginning of March.

Scott Neyedli storms to a second place finish at IM Australia, Port Macquarie

Mon, 19 Apr 2010 03:29:00 GMT

Scott Neyedli set a national record in finishing second to Patrick Vernay at the Ironman Australia triathlon championships at Port Macquarie (28th March 2010). This was another great result for Scott (following his second place finish at IM Western Australia in Dec 2009), and vindication for his decision to remain in Australia training specifically for this event through the winter.

Vernay lifted the title for the fourth year in a row when completing the course in 8hr 23min 54sec. Scott was slightly quicker than Vernay after the swimming and cycling stages, but lost ground in the early part of the run. Scott rallied strongly, however, and closed to within 40sec of Vernay at one point during the marathon, but dropped back again in the later stages to take second place in 8:27:58.

Scott was proud of his performance, immediately vowing that he’ll be back next year. “I’m lost for words. I ran with my heart and gave it my best shot.”

For more information on Scott see: http://www.scottneyedli.com/

Adam finishes strong to secure 2nd place at the Nokia Windsor Triathlon 2009

Fri, 26 Jun 2009 01:38:00 GMT

In his most recent outing Adam Bowden delivered an outstanding performance to finish 2nd place at the Nokia Windsor Triathlon. Adam has performed well so far in the British Triathlon Super Series in what promises to be an exciting debut season for him but this ranks as his best multisport performance yet.

Adam finished 2nd behind Stuart Hayes who was the firm favourite ahead of the race. Stuart Hayes led from the start and headed off on the bike with a 45 second lead, however a chasing pack including Adam closed the gap going into the run. Adam closed the gap some more but couldn’t quite do enough as Stuart Hayes took the victory in 1:52.14 with Adam only thirteen seconds behind.

Strong Showing from Rob Johnson at Ironman Lanzarote 2009

Fri, 26 Jun 2009 02:04:00 GMT

New Fusion ambassador Rob Johnson put in a sterling performance at Ironman Lanzarote to finish 15th (9:26:57), which included a swift 3:00:56 marathon. For a full round up of Rob’s Lanzarote experience see his race article published on tri247.

http://www.tri247.com/article_5279_Rob+Johnson%3A+PE+Lessons+at+IM+Lanzarote.html?region_id=&category=

Congratulations to Rachel Joyce on her Second Podium Finish at Ironman Lanzarote 2009

Fri, 26 Jun 2009 02:13:00 GMT

Rachel continued her excellent form in the 2009 by finishing second at Ironman Lanzarote. Rachel put in a strong performance and led the race for most of the day. Rachel exited the swim in 2nd place, then hit the front from the start on the bike and held it throughout the ride, entering T2 in the lead, before finishing second with an overall time of 10:15:04.

The final female elite results were:

Pos	Ladies
1st	Bella Bayliss (GBR) 9:54:58
2nd	Rachel Joyce (GBR) 10:15:04
3rd	Michaela Giger (SUI) 10:15:40

Pilates for Triathletes

Thu, 21 May 2009 11:43:00 GMT

Many triathletes do not place a lot of value on flexibility. In some respects, it’s understandable. Time is a precious commodity, and stretching is often the first thing to go.

When you are accumulating lengths in the pool, or churning out mileage on the bike, or running intervals, it feels like you are doing something worthwhile in your training. All that effort and sweat feels like work. Comparatively, stretching and flexibility drills seem quite melodramatic.

However, achieving greater flexibility is critical and should make a vital part of your training regime year round. This articles explores the benefits of Pilates for triathletes and how building this ito your plan might help you grow stronger and retain injury free.

Runners do Pilates most of all because it builds long, strong muscles, improves their flexibility and lessens their risk of injury. The way that Pilates opens up the vertebrae in the lower back, in particular, helps prevent the sort of back injuries which can result from the constant impact involved in running.

Running and Pilates, however, also complement each perfectly at a deeper, philosophical level.

Good runners run tall. They don't hunch, lean, push with their hips or tighten through the neck and shoulders. They avoid pounding the ground with every stride. Their movement is smooth and light. There is both an economy and an integrity to their form.

Good runners pay attention. Instead of seeing a run as an excuse to zone out with the iPod, they see it as a chance to develop their kinaesthetic awareness - for example, to explore the feel of their feet on the ground, how balanced their head is on the neck and spine, whether a mild ache in their leg has caused them to run more heavily than they would wish, whether their ankles and knees are releasing in sequence, how their breathing patterns have changed as the workload becomes more demanding. This approach makes running as much a mental activity as a physical one - very much like Pilates.

Cycling may be great cardio-vascular exercise but the modern bike is not a masterpiece of efficient design - or a promoter of healthy posture. Indeed, quite the opposite, which is the main reason that many cyclists do Pilates and even more should.

Old-fashioned 'sit-up-and-beg' cycles were far better suited to a comfortable riding position, with the upper body held still and the spine lengthened. Modern bikes require a more hunched posture with the head placed low over the front wheel. This causes excessive bending of the lumbar spine, a forward rotation of the hips and pelvis, and shortening of the back of the neck due to the need to look forward and see where you're going. Many committed cyclists also suffer from a shortening of the hamstrings.

Just as runners can use Pilates to enhance their body awareness and condition efficient patterns of movement, so many cyclists use it to restore postural alignment, shift the spine back into position, open up the chest, ease and prevent back pain and relieve the tension caused by sitting for long periods in a mechanically unsound position.

Swimming, Pilates exercises are performed at a deliberate pace, employing appropriate breathing patterns and attention to detail. This approach translates well to the pool, where many swimmers need to 'slow down', forget how many lengths they intended to swim and focus instead on breathing, body orientation and balance.

Particularly important is the need to release the neck in order to lengthen the spine, eliminating the muscular tension that affects the whole body when the head is pulled back. The head position adopted by most poor swimmers, particularly when performing the breast-stroke, would be impossible to hold for long periods out of the water. The challenge, therefore, is to 'remember to remember' the superior postural alignment and sense of lightness gained through Pilates and apply it in the pool.

Swimming, meanwhile, has the image of being a sport for which the prime requirements are strength and determination, and success is measured in terms of 'how far' and 'how fast'. The skill of learning to swim well is overlooked, with little attention paid to grace, elegance and economy of movement.

As a result, it is rare to find recreational or fitness swimmers demonstrating effortless, efficient strokes that cause barely a ripple on the surface. Instead, too many of them view swimming as a battle against a relentless opponent - the water; hence the number of head-out-of-the-water thrashers, expending energy but getting nowhere, both literally and metaphorically.

Swimmers who also do Pilates, however, find it easier to focus on breathing, grace, flow and maintaining a steady pace.